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Javier Sanchez Medina is an artisan and artist from Extremadura, based in Madrid. From his beautiful cozy workshop in the centre of Madrid, Javier creates marvelous ecological trophies, animal heads such as bulls, rhinoceroses, donkeys and reindeer. He also makes beautiful mirrors that are very popular too. His work has been published in numerous international interior design and decoration publications as well as appearing in the prestigious Madrid guide ‘Monocle’.

Why the Swiss Army Knife logo? The brand design presents Javier as a multidisciplinary artisan. He paints, restores antiques, does carpentry work and is also an antiques dealer, which is why the logo has a retro treatment, while still being contemporary.

Photos: Javier S. Medina

Role: Brand creation / Visual Identity creation