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Ponsonby Business Association. Auckland 2014

Ponsonby is one of the most exciting and unique streets of Auckland (New Zealand)

The challenge was to give a graphic identity to a street, the visual identity ldea was to own to Ponsonby road of the letter P, Using this letter as a frame, allows to create attractive posters, and expressing the creativity and freedom of Ponsonby road.

As a second visual element was created a pattern based on architectural elements taken from the architecture of the road

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Role: Brand design creation / Visual Identity creation (Working at Voice New Zealand)